https://jo-read.squarespace.com/home daily 1.0 2023-02-02 https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/1594575487347-4LT15H3KRIIVICQF3FMY/Untitled-3-02.png Home - Hey there! An east coast native exploring the design world of the west coast. The opportunity of being a student-athlete at University of the Pacific brought me to California where I graduated in 2019. Most of college was spent competing by day and living in the art building by night. Recently employed at Kendo Brands—an LVMH company—as a Junior Designer within the packaging department. At Kendo, projects varied in mediums and designs between six in-house brands: Fenty Beauty by Rhianna, Marc Jacobs Beauty, Bite Beauty, KVD Vegan Beauty and Ole Henriksen. Working on six brands taught me how to adapt to different brand visions all while creating new and exciting packaging for each of these cosmetic powerhouses. Think of it as catering to six different children with very different personalities, needs and desires! Prior I worked as a contract designer in experiential event design for a startup, ‘The Female Quotient.’ Day-to-day involved creating event content and on-brand collateral for large scale lounge experiences at conferences such as Cannes Film Festival and Davos in Switzerland. Aside from this I initiated the creation for packaging and product renders for the companies online Shopify and the marketing collateral and shipping boxes for the companies inaugural college ambassadors program for Fall 2019. Design has always been an outlet for me, a way to escape into my own creative world, one without limits. For me, design is about more than creating something, it is all about the story and how you express that to consumers/viewers through interaction and engagement. I am a firm believer that a creative adult is a child that survived, as there is never a dull moment with me! If I am not juggling time between Creative Suite apps, you can find me exploring hole in the wall coffee shops with a vanilla latte in hand, surfing quite terribly or fixing up film photography cameras I found in my grandparents garage.. To learn more about my past experiences and what I am up to now click below. https://jo-read.squarespace.com/experience daily 0.75 2023-07-04 https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/1612131678599-WO1HS6FG2ICHOA3KPS06/resume.jpg Experience https://jo-read.squarespace.com/photography daily 0.75 2020-08-04 https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/1595732378248-2KQCWW11PC1882ZIJBMK/624CCAD8-9F0B-4A46-8FC7-FFC11A33164D.JPG Photography https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/1595732409066-8M5EKP0FLBVNTVAUJGA5/2DF1F58D-F9F3-482B-B22A-5356A4AC9F36.JPG Photography https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/1595732474985-EOM6ZP6T5UPVWMG5O5Y8/IMG_2071.jpg Photography https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/1595734935067-0916HUFF2XIY9J3VZB8W/2A55F420-0462-4608-834B-84A86AF53AF5.jpg Photography https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/1596417585408-3KVZGFHYEZL033P43SK9/B40EF943-84D9-4D9E-BE4A-7C0F5FBB871B.jpg Photography https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/1596497481398-SSL6D3RFNFZU03G3YQ3N/F64828F4-8DBC-42E2-B69A-F6088F9D18E0.JPG Photography https://jo-read.squarespace.com/contact daily 0.75 2020-08-03 https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/1596417939297-IZ1LA4GFITZY35UKHDH6/E5B828E9-9389-489A-A043-D89DBAE60CCB.jpg Contact https://jo-read.squarespace.com/work daily 0.75 2023-07-04 https://jo-read.squarespace.com/work/the-ruse-gjer4 monthly 0.5 2020-08-05 https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/1595805055432-ORI101ISTMNA0Y86EBEU/ShopifyScreen_Mockup.jpg Work - The Female Quotient Product renderings for Shopify account and .com website https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/1595805137519-8GLWVKRWN3OSVNN8BOA0/50342219_1019237734936443_7752947664756408320_o.jpg Work - The Female Quotient https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/1596033686024-3FSYM82U2YCB5OPHMJT7/35943575_881645505362334_8141367026489753600_n.jpg Work - The Female Quotient https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/1596654892812-5L61FOYAU4ZY8IRXSS4L/55937439_1063245167202366_7671582296767463424_o.jpg Work - The Female Quotient https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/1596654909714-8FA7AOEM9XGVYN8S2QZI/maxresdefault-2.jpg Work - The Female Quotient https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/1596654926291-56PA1ZN2NV8SDYRW6T04/56161921_1063245213869028_689777743511945216_o.jpg Work - The Female Quotient https://jo-read.squarespace.com/work/american-portraiture-kbbma monthly 0.5 2021-01-16 https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/1611120911609-TCHIR3IIYNT8OOB54AH1/moodboard_trentin.jpg Work - Bite Beauty | Trend Tin - Bite Beauty | Mood Board To start every project involved creating a mood board cross-functionally with brand + creative team to gain an understanding of the direction for the project. We decided on a 90s baby theme - focusing on pinks and textures. https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/1611122955404-J88SDNTZJWBNR0H3668O/EXPLORATION.jpg Work - Bite Beauty | Trend Tin - Designs + Sampling After a few rounds of drafts, and design exploration. Designs were chosen for sampling as well as a final round of color exploration. Deciding upon a few options - I worked alongside my production artist and vendor to finalize renders and perfect all options for sampling. With options ranging from cold pressed foil stamping, embossing, and texturized varnish. https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/1611124125342-IZUX4JI5W8ZRZZK6U3VF/DTO.jpg Work - Bite Beauty | Trend Tin - Prepping for Print A look into prepping final designs for DTO to send to vendors for print. This involves prepping files, plugging into vendors dielines, special callouts for design/special printing processes, and including references when necessary. https://jo-read.squarespace.com/work/decoded-wkrx3 monthly 0.5 2020-08-05 https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/1596045291561-U3E1C7BMUS3ZZI6H18WV/IMG_4687+2.jpg Work - Tigerlands x UOP https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/1596045402687-EN3BJR6FX1U5DT1WIYZV/Poster_Triple.jpg Work - Tigerlands x UOP https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/1596316141380-VW18SE3CIQN7M4BLHCPQ/TigerlandsPoster.jpg Work - Tigerlands x UOP https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/1596045204195-MKR8TQZGJB9G305EUOLG/Tigerlands_Tshirt.jpg Work - Tigerlands x UOP https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/1596655254564-PHQO97V3HKLW8CQNC2Y0/60297860_2194514130639120_8752620454159581184_o.jpg Work - Tigerlands x UOP https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/1596655255345-CQOUZOGFBSZ41UTT5OHW/60359001_2194513707305829_2712748296736079872_o.jpg Work - Tigerlands x UOP https://jo-read.squarespace.com/work/brine-5xblp monthly 0.5 2020-08-05 https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/1595805974018-U9ZCLSFRC351SQ4EV6AI/35295415_1914684061928882_7719709312284622848_o.jpg Work - The League x Netflix https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/1595805986221-KY8X8H24CK7PW3K9JTTL/35282188_1914677568596198_8520818831516499968_o-2.jpg Work - The League x Netflix https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/1595806006383-CQH1B9BX4HAOIIPT9WBB/35329811_1914652421932046_3411645144875663360_o-2.jpg Work - The League x Netflix https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/1596655039947-3MXS8IG0RN2YNIM0CTHM/35211176_1914647488599206_6392077716421607424_o.jpg Work - The League x Netflix https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/1596655040073-YYQLR8ZJSSAVT0U05QXB/35265964_1914648775265744_4536709165183139840_o.jpg Work - The League x Netflix https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/1596655040353-Q4NTPZG3695U5DBUD12G/35304550_1914651001932188_5048141664493764608_o.jpg Work - The League x Netflix https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/1596655040214-4JBSVNYX8BBOKG3BKFAW/35319080_1914647331932555_893586903918444544_o.jpg Work - The League x Netflix https://jo-read.squarespace.com/work/death-by-xoko-9enyr monthly 0.5 2020-08-05 https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/1596406883685-S7V32A4B16A367UV00TS/Mascara_Group.png Work - Eye to Eye https://jo-read.squarespace.com/work/chotto-motto-25j8g monthly 0.5 2020-08-05 https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/1595982195549-S31XB1VOK14RTACFK845/BeetJuice_Mockup.jpg Work - Pressed Juicery https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/1595984182306-PNZOZDY3IANGBJTZR0HA/MultiBottle2.png Work - Pressed Juicery https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/1595989280577-TNY9AKFWK3A5W0L9WTKX/Screen_Bundle.jpg Work - Pressed Juicery https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/1595989491820-O74ED42426M77ZYHE8Q9/Pressed_Bundle_Webpage-01.jpg Work - Pressed Juicery https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/1595989524678-6TRV2STPS585FPZYP20K/Pressed_Bundle_Webpage-01.jpg Work - Pressed Juicery https://jo-read.squarespace.com/work/museum monthly 0.5 2020-08-05 https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/1596654034270-RV2R5VD0VPGU0LTU2OSR/Image+from+iOS+%2833%29.jpg Work - Museum of Ice Cream https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/1596654310275-D4KH8SRZTEM6NJ3YDHYP/After_MOIC-03.jpg Work - Museum of Ice Cream https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/1596654361537-WRMIZ1BNXSG3V2NZNURC/Image+from+iOS+%2834%29.jpg Work - Museum of Ice Cream https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/1596654393081-KGEPCEKAKHHGR3VQ0I3S/After_MOIC-04.jpg Work - Museum of Ice Cream https://jo-read.squarespace.com/work/bite-beauty-fullvolume-mascara monthly 0.5 2021-01-20 https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/d41a6893-b0a9-4b39-91dd-3b34667d3ceb/SLIDE+1-01.png Work - Bite Beauty | Full-Volume Mascara - Expansion into eye - With Bite Beauty primarily having a lip based portfolio, the expansion into eye. was next. This first product in this beauty category is a voluminous mascara. Staying within the Bite Beauty design standards this expansion needed to incorporate its own quirk to stand out from their lip category. The final design aimed to include a winged feature to highlight the ‘upswing’ effect! https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/ab75a3c9-8937-4939-80fc-cbf211ba1019/SLIDE+2-01.png Work - Bite Beauty | Full-Volume Mascara - Design Exploration This project involved working with a more unique carton and creating a fluid design that utilized both panels involved in the wing. Implementing a two-panel mascara swipe design this involved working with PD for bulk product as well as our photographer to create swipe artwork as well as product photography for pack design. Other tasks: photo retouching, photography direction, test printing, pre-press file creation/organization, 3D rendering of mock-ups, presentation prep https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/d28bfc8f-44d1-4a54-98ca-6dbcf29c5a9c/slide+3-01.png Work - Bite Beauty | Full-Volume Mascara - Final Dieline To the left is the final DTO which was handed off cross-functionally to the product artist, which included all post-production finish callouts. https://jo-read.squarespace.com/work/ole-henriksen-lemonade-scrub monthly 0.5 2021-01-20 https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/1611550836037-FSBUA5GFFLUCSV8PYHOI/Artboard+1.jpg Work - Ole Henriksen | Lemonade Scrub - Ole Lemonade Scrub Mood Board For this project - we knew we wanted to explore the lemonade illustrations while pushing the box on special finishes we could add to the primary packaging - as this was going to be a product that didn’t have a secondary box. https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/1611552471378-8H0NLHSH2DCPJZAIOOHO/DESIGN.jpg Work - Ole Henriksen | Lemonade Scrub - Design Exploration Through draft phases we began to finalize illustration direction to where we could start introducing post-production printing finishes and color exploration. Once we had a finalized product we worked with the grainy texture of the scrub to depict the graininess in the lemon as well as color matching the formula. https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/1611552809377-6CX60AWJ8DFQ0OBTRIRZ/DESIGN2.jpg Work - Ole Henriksen | Lemonade Scrub - Final Printing Prep Once a design was finalized - it was time to prep the artwork to be used on various sizes and plugged into dielines for final sampling and production send off. https://jo-read.squarespace.com/work/marc-jacobs-cherry-bag monthly 0.5 2021-01-20 https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/89a10da3-f0ec-46c6-952a-151b732313a0/SLIDE+1-01.png Work - Marc Jacobs | Cherry Bag - Holiday 2020 Cherry Collection A collection inspired by Marc Jacobs’ perfume - this project included a special gift with purchase swag bag. https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/a56a0bd2-cc97-4ddd-b855-95b0526af1fd/Images-02.png Work - Marc Jacobs | Cherry Bag https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/200bf509-056a-4ddc-b07a-118d456154b8/Images-03.png Work - Marc Jacobs | Cherry Bag https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/e21ed33f-7049-4964-8194-36c9d983cb4d/Images-04.png Work - Marc Jacobs | Cherry Bag https://jo-read.squarespace.com/work/bite-beauty-holiday-2020 monthly 0.5 2021-01-20 https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/5ff58bd1-567c-4d71-879e-fc78ae9a98b5/SLIDE+1-01.png Work - Bite Beauty | Holiday 2020 - Holidays in the Desert Concept to execution of the Bite Beauty Holiday 2020 collection. Concept focuses on a more moody sunset color way that expresses the silhouette feature of an iconic desert skyline. https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/4baa9012-da71-410f-8c22-89ef05946201/Illustration-02.png Work - Bite Beauty | Holiday 2020 https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/25718a95-0bee-4516-a4f7-4e366163d902/Illustration-03.png Work - Bite Beauty | Holiday 2020 https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/04139614-b4ea-4e12-bb72-ac9d23025f2f/Illustration-04.png Work - Bite Beauty | Holiday 2020 https://jo-read.squarespace.com/work/vm-bh-x-iggy monthly 0.5 2021-10-22 https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/1634924161595-03DOZZ6HYKQZFYGUKWAE/Screen+Shot+2021-10-22+at+10.35.56+AM.png Work - Visual Merchandising - BH x IGGY - Client + collab options BH Cosmetics worked alongside Iggy Azalea to bring her branded collab to life inside all Ulta stores where it was featured as an endcap gondola. With that came working on 2D conceptual ideas that stayed within the theme of her ‘Totally Plastics’ collab but to ensure that the option chosen was expressive of Iggy’s desires! https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/1634924955534-GRO5HO9OYRO2YSDM5GI3/Screen+Shot+2021-10-22+at+10.41.13+AM.png Work - Visual Merchandising - BH x IGGY - Finalizing concept After rounds of 2D exploration we were able to decide on a final VM design layout that met the excitement and standard of Iggy as well as remaining within the standards of the feedback from Ulta and our team. What came next was working with printers and prepping files for production - which included: headers, trap graphics, shelf strips and backwards(for specific shelves). While also working on a deadline to show finalized product to Ulta as well as for a round of in house sampling. https://jo-read.squarespace.com/work/visual-merchandising-ulta-store-displays monthly 0.5 2021-10-22 https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/1634925423428-JMV00JRVK91YHYNUUFUD/image-asset.png Work - Visual Merchandising - Ulta Store Displays - Ulta Resets As lead of visual merchandising I am tasked with handling all the in-store display resets for BH cosmetics. This includes 4FT, 2FTA, 2FTB, and 2FTANY(special sizing requirements) display versions. While at BH I have gone through three display resets as well as resets for our Germany market. Here is an example of the 4FT reset display. At this time I am unable to show a more in depth look as the resets haven’t been fully made public. https://jo-read.squarespace.com/work/german-dm-display-doja-cat monthly 0.5 2021-10-22 https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/1634925757995-CXG27KQ3D3QUZTSRJ6NQ/image-asset.png Work - German DM Display - Doja Cat - DM Display - Doja Cat BH Cosmetics has a large market in Germany in retail story DM. For launches that are both US and International the team will reset displays for DM. This is a reset done for a single shelf display in DM. Which included a 3D Rendering as each store requires a different way of viewing the visual design for approval. https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/1634925967666-ZHSDE6PZAEIIJO9V7G2C/Screen+Shot+2021-10-22+at+11.06.02+AM.png Work - German DM Display - Doja Cat - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://jo-read.squarespace.com/work/onesize-x-disney monthly 0.5 2023-02-02 https://jo-read.squarespace.com/work/lip-snatcher-feb-23 monthly 0.5 2023-02-02 https://jo-read.squarespace.com/work/onesize-international monthly 0.5 2023-07-04 https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/242a28c7-7b40-4cfb-babb-e535fb557448/Screen+Shot+2023-07-03+at+8.19.32+PM+1.png https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/d86b758a-db58-499b-9545-810e5f57e215/Screen+Shot+2023-07-03+at+8.03.58+PM.png https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/989cea4a-6f04-403f-8cf8-eec0e914bc2a/Screen+Shot+2023-07-03+at+8.02.45+PM.png https://jo-read.squarespace.com/work/front-of-store-table-sephora monthly 0.5 2023-07-04 https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/53b00931-589d-4d0f-a38e-fde3e5b2d786/2023_FOS+SINGLE+TABLE+RENDER.jpg https://jo-read.squarespace.com/work/photography-direction monthly 0.5 2023-07-04 https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/6c0c3a2b-09ae-4ddf-988e-4bef58c0250f/Screen+Shot+2023-07-03+at+8.36.05+PM.png https://images.squarespace-cdn.com/content/v1/5f05f647fb92112684af71c6/b04c735a-84d3-43ac-ba40-20b4a622e309/ONE+SIZE+08.jpg Work - 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