Pressed Juicery: Campaign Series

Objective: Conceptualize and execute—via mockups— either a summer campaign series that could be featured both digitally and print or an in-store promotional campaign. So…why not do both?

Summer Campaign:

Thinking about summer and an ice cold juice the immediate words that came to mind was fresh and childhood. The question was, how do you make the obvious and generic adjective of fresh fun? Make it into a tongue twister, just like what my sisters and I would repeat all summer long. The campaign slogan ‘fresh pressed, pressed fresh - now say that five times fast’ came about when finding ways to create a slogan that was fun, lighthearted, and tied right into the name. Once I had a few options, I put it to the test of family and friends; lets just say not one person could say it five times. 

Design Includes: Product Photography, Photography Retouching and Edits, 3D Render Mockups, Copywriting, Brand Standards

In-store Promotional Campaign:

Who doesn’t love a free tote? When it came to understanding where I could create a feasible and realistic in-store campaign for Pressed Juicery involved finding ways to promote an area within their company that wasn’t continuously advertised. As an avid juice drinker, I never realized that they offered what they call ‘bundles’ where you can get a set of 4-6 juices that tailor to a specific filter(i.e. low calories, greens only, pressed faves, etc.) The bundle bag idea is a reusable canvas tote bag with custom graphics/text that pertain to the specific set. Using a reusable canvas tote cuts down on the environmental waste of plastic bags that the juice sets come in, and can open up the possibility of including a discount if you bring in the bag to be filled with another bundle.

Design Included: Product Design, .COM/Interface Design Concerting, 3D Render Mockups, Copywriting, Brand Standards

This design project was completed while I was a student at University of the Pacific.