ONE/SIZE front table activation at Sephora

My role was to handle the entirety of this project from concept to execution. I worked with our vendor on concepts for displaying our testers and back stock with cost in mind. We proceeded with a sturdy white cardboard structure with matte print. I also worked alongside my VP of Sales and Sephora to ensure both single + double nested tables had the appropriate PQ(back stock) that was sustainable for stores. I also assisted our art director in conceptualizing the product photography as well as working with Patrick on the imagery we needed of him using the product!