Client + collab options
BH Cosmetics worked alongside Iggy Azalea to bring her branded collab to life inside all Ulta stores where it was featured as an endcap gondola. With that came working on 2D conceptual ideas that stayed within the theme of her ‘Totally Plastics’ collab but to ensure that the option chosen was expressive of Iggy’s desires!
Finalizing concept
After rounds of 2D exploration we were able to decide on a final VM design layout that met the excitement and standard of Iggy as well as remaining within the standards of the feedback from Ulta and our team.
What came next was working with printers and prepping files for production - which included: headers, trap graphics, shelf strips and backwards(for specific shelves). While also working on a deadline to show finalized product to Ulta as well as for a round of in house sampling.