Netflix: ‘Set it Up’ Party Campaign
x The League

Objective: Create co-branded event and marketing collateral for four large-scale promotional events in partnership with Netflix. Set it Up x Netflix chose The League to host a one-night only experiential event in Chicago, NYC, San Francisco and Los Angeles for singles from the app to have their very own ‘meet cute moment’—just like in the movie. The event involved a special ‘meet cute’ game for guests, as well as various ‘date’ spots throughout the venue that mimicked scenes that took place in the movie.

Tasks:

• Assist the lead designer on all event and marketing collateral ranging from posters, step and repeats, themed photo booths, party game materials, table decor, swag items(t-shirts, bags, pop sockets), food and beverage signs, pamphlets.

• Lead design on the winning 4ftx8ft ‘plane ticket’ to NYC for the evenings winners. 

• UX/UI design for in-app promotional campaign features within the structured front end design

• Event day set up and photography for the event in San Francisco

This design project was completed while I was an intern at The League.
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